About Firme Coding

We close the gap between reentry and opportunity.

Technology is how people access opportunity: jobs, education, healthcare, housing. For returning citizens, that gap is even wider. Firme Coding gives returning citizens the tech skills to stand at the same starting line as everyone else, and the support to actually move forward.

Our Founder is Proof

Maria built the thing she needed.

Maria came home, earned a BS in Computer Science and an MBA, and is now a Software Engineer at Disney. We are Project Rebound alumni with real connections to higher education. We walked that path, and we don't want anyone to walk it without support.

She is openly, publicly formerly incarcerated, because representation matters, and because someone has to be first so the next person knows it's possible.

The outcome we build toward is opportunity, whatever form that takes.

Maria Martinez's Walt Disney Company employee badge
How We Show Up

We're doing the work. Not planning to. Doing it.

Directness + Respect

We bring the same directness and respect to each other that we bring to our participants.

Mission-Deep

Understand the mission deeply enough to make aligned decisions, even when no one is watching.

Peers, Not Projects

We see participants as peers and capable adults, not recipients of help.

Transparent

We represent Firme in public with the transparency our founder models: honest, grounded, proud.

High Bar

Our participants are doing hard things. We match their effort.

Confident Voice

No 'we hope to' or 'we're trying to.' We know our work makes a difference. We say it that way.

Equity & Inclusion

Diversity, equity, and inclusion aren't policies we follow. They're the reason we exist. Access to technology should not depend on whether someone has been incarcerated.

The Team

Honest about where we've been. Clear-eyed about where we're going.

Maria D. Martinez

Maria D. Martinez

Founder & Executive Director

Founder of Firme Coding and software engineer at The Walt Disney Company. Leads the organization’s vision, builds the Firme Coding site and Platform, and shapes the curriculum.

Brandon Gonzalez

Brandon Gonzalez

Program, Partnerships & Curriculum Lead

A former fellow, now runs program delivery, partnerships, and curriculum at Firme Coding. Brings lived experience and technical training to the work, and drives community reach.

Jason Ingram

Jason Ingram

Instructor & Software Engineer

Instructor and software engineer at Firme Coding. Builds the Firme Platform and mentors fellows through hands-on coding work.

Lance Gonzalez

Lance Gonzalez

Associate Instructor & Technical Facilitator

Trained as a Firme Coding fellow, now serves as instructor, technical facilitator, and mentor. A reentry advocate, Lance brings his own experience back into the cohort to help fellows build technical skill and confidence.

Debugging our past. Deploying our future.

Not marketing copy. The frame for every decision we make.

Ready to fund the work?

Every dollar goes to training, equipment, and support for our fellows.

Fund the Work